UBBSLA team presented HERiPRENEURSHIP during the International Tourism Exhibition ITB Berlin
Every year in March, the world of international tourism gathers at the largest travel exhibition ITB Berlin. Travel Expo is known worldwide as the top trade show for the global travel industry and the largest travel show for private visitors. Companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies. Trade visitors appreciate ITB Berlin as a B2B platform – an excellent opportunity to meet industry partners, and for other visitors it offers a wonderful opportunity to tour the world in a day.
This year ITB Berlin took place in the period 7-9 March and it was the international platform where representatives and experts from UBBSLA presented the project “HERIPRENEURSHIP: Establishing long-lasting partnerships to upgrade heritage-based offers and create new investment opportunities in tourism and the cultural and creative industries at UNESCO designated areas in the Black sea basin” and the digital applications specially developed so far to promote the pilot tourist route “The Spiritual value of Nessebar”, as the only object on the UNESCO list of cultural heritage along our Black Sea coast.
HERiPRENEURSHIP project did not participate with its own stand at the exhibition, but each of the partners had the opportunity to organize B2B meetings at the exhibition stands of their country. UBBSLA team visited the pavilion of the Republic of Bulgaria on March 8, 2023 and met personally with the Minister of Tourism, Mr. Ilin Dimitrov, for support and assistance in establishing a constructive dialogue with international tourism organizations. After that, a number of meetings were held with municipal representatives, tour operators and agents from the Bulgarian stands to share the results of the project and leave advertising brochures and materials to promote the digital products of HERiPRENEURSHIP in Bulgaria and more specifically the developed tourist route “The spiritual message of Nessebar”.
In order to spread the achievements of the project and establish a long-term partnership beyond the borders of our country, UBBSLA team held several B2B meetings with potential tour operators and travel agents from Romania, Moldova, Germany, Lithuania, Estonia, Ireland and Brazil. The specially developed for the exhibition were presented:
- VIDEO with a description of ten pilot points connecting the route
- Online Booking App to facilitate the access of tourists and find the desired information related to the route http://booking.heripreneurship.eu/index.php/en/
- Information materials with online access to information, audio-visual elements related to the cultural and historical development of Nessebar over the centuries.
